Five Reasons Luxury Matters
What we consume is important.
Luxury definitely isn’t what it used to be. When sneakers, t-shirts and denim jackets are being marketed as luxury by the couture houses of Europe, the definition is becoming blurry. It is available everywhere and in danger of being so accessible, it no longer is seen as luxury.
We believe what constitutes true luxury is even more important in the horror years of Covid. What we consume is important - important for the planet and important for our wellbeing.
We believe our bags have to be worth making and wonderful to own. Every aspect of them must be great.ABOUT THE BRAND
Luxury means character
Beautiful products both have character and reflect character - your character.
A luxury handbag can do many things. It conveys what you value and denotes your place in the world.
It supports you in everyday life, carrying all your essentials. It becomes part of your look and epitomises your style.
It also reflects who you are or who you want to be.
Choose it well!
Luxury should be Exceptional quality
Luxury should not be just another ‘fashion’ item.
Excellent materials with exceptional craftsmanship make luxury. Luxury bags use the best top grain leathers, never split leather and use impeccably finished hardware and, without exception, have hand-painted edges. They require patience and skill from the artisan and discernment of procurement from the creative director. You should expect nothing less from a luxury brand.
Our goal is to create excellence, with a focus on couture quality, considered design and affordable pricing to enchant and excite every customer
Luxury sits well with “the less is more” theory
A luxury item is something that you want to use again and again and love looking at, and wearing.
It follows the idea that we should buy fewer but better when possible and acquire only what we love and will use.
The intention is for our possessions not to stifle but bring us great joy (as Marie Kondo suggests) and a sense of clarity.
When you purchase a statement handbag, you’re investing in a high-end product to serve you for years. It’s important to select a beautifully crafted piece with classic lines to see you through this season and beyond, to give you maximum value for your investment.
Luxury wins every time.
Luxury means a great place to work
It takes time and precision to create a luxury item. This demands an excellent workroom with careful stewardship of artisans.
Quality luxury products do not use mass labour practices in harsh working conditions.
A single artisan or small group of artisans make it from start to finish and therefore it is usually limited edition.
Artisans need our support or their skills will vanish.
This is important to Cecily Clune and we personally know all our artisans from tanners, to hardware manufacturers and of course, our leather artisans.
Luxury can form a collective memory for your family
If you treasure something that is beautiful, excellent and you can’t stop looking at it, chances are you will want your family and their children to gain pleasure from it too.
Cecily Clune enjoys handbags passed down from our family that we treasure and which are still in impeccable condition.
We associate memories and joys to the object from the person who it once belonged to. It is more than just a handbag, it is a repository of nostalgia.
The Florence Classic is a reinvention of just such a bag from Florence in the 1960's. Each time I look at it, I remember the person who once owned it and her passion for travel, laughter and adventure. I would expect the new Florence Classic to be able to be passed down again through your family.
Timeless design and excellent quality, made to last, is a treasure that passes from one generation to the next.