“The technology is developing so fast it is transforming the manufacturing and retail space. It is a no-brainer for us. I don’t think anyone has used it for luxury handbags before and it is the ideal vehicle for us to show everyone how detailed our bags are”, says Libby Thomson, Cecily Clune’s Creative Director.
Libby says, “AR helps overcome the limitations of buying a luxury item online. We teamed up with Evolve AR from Singapore and created this app to launch our Florence Collection because we understand that it’s sometimes difficult to make a big purchasing decision without a personal experience. AR makes our handbags relatable - they’re not just images on a website or worn by a beautiful Instagram model, they are with you.”
The app lets you take selfies and videos with the products that can be shared with friends.
It gives our customers a ‘to have and to hold’ retail experience from an online brand. They can see the leather, the textures and the quality and really get to know each bag before committing.
The AR experience is the first in the luxury handbag space, putting Cecily Clune at the forefront of fashion technology that is helping drive sales worldwide.
As customers of Cecily Clune, you know we only make a small number of designs each year, crafted by our Japanese artisan, so seeing every detail is important.
We hope you enjoy it
Requires iOS 9.0 or later. Compatible with iPhone, iPad, and iPod touch.
Requires 7.0 and up for Android.